Base

The full collection

49 skills available · 50 books indexed

Code CraftArchitecture
3 versions

A Philosophy of Software Design

John Ousterhout · 2nd ed.

Complexity is the root of all software evil. Deep modules are the cure.

Code Craft

Clean Code

Robert C. Martin · 1st ed.

Code that reads like well-written prose. Naming, functions, and the craft of small things.

Code CraftProcess

The Pragmatic Programmer

David Thomas & Andrew Hunt · 20th Anniversary Ed.

DRY, tracer bullets, broken windows. The book that shapes how you think as an engineer.

Architecture

Clean Architecture

Robert C. Martin · 1st ed.

The Dependency Rule: source code dependencies point inward. Business logic owes nothing to frameworks.

Architecture
Coming soon

Fundamentals of Software Architecture

Mark Richards & Neal Ford · 1st ed.

The bridge from senior developer to architect mindset.

SystemsArchitecture

Designing Data-Intensive Applications

Martin Kleppmann · 1st ed.

Data outlives code. The definitive guide to building systems that treat data seriously.

Marketing
2 versions

Building a StoryBrand

Donald Miller · 1st ed.

Customers don't buy the best products. They buy the clearest message. Make the customer the hero, your brand the guide.

Strategy

Business Model Generation

Alexander Osterwalder & Yves Pigneur · 1st ed.

One page, nine building blocks. Map how your business creates, delivers, and captures value — then pivot it visually.

Marketing

Magnetic Marketing

Dan S. Kennedy · 1st ed.

Stop chasing brand awareness. Start demanding a response. Direct-response marketing for owners who can't afford to guess.

Strategy

Good Strategy / Bad Strategy

Richard Rumelt · 1st ed.

Most 'strategy' is a goal, a vision statement, and wishful thinking wearing a strategy's clothes. This is the difference — and why it matters.

Product

Competing Against Luck

Clayton Christensen · 1st ed.

Customers don't buy products, they hire them to get a job done. Fire the wrong hire and no amount of marketing saves you.

Marketing

Making Websites Win

Karl Blanks & Ben Jesson · 2nd ed.

Your landing page isn't underperforming because of bad luck. It's leaking conversions at specific, findable points — go find them.

UX Design

Refactoring UI

Adam Wathan & Steve Schoger · 1st ed.

You don't need to be a designer. You need a grayscale-first workflow, a constrained scale, and the willingness to add way more whitespace than feels natural.

Marketing

Scorecard Marketing

Daniel Priestley · 1st ed.

A quiz that scores your prospect converts better than any landing page ever will, because people can't resist finding out their number.

UX DesignGrowth

Hooked

Nir Eyal · 1st ed.

Trigger, Action, Variable Reward, Investment. Four steps, and suddenly your users can't stop opening the app.

Growth

Tiny Habits

BJ Fogg · 1st ed.

Behavior happens when motivation, ability, and a prompt converge. Stop trying to motivate users harder — make the behavior easier instead.

UX Design

On Web Typography

Jason Santa Maria · 1st ed.

Typography is 95% of the web. Pick the wrong typeface and no amount of clever layout will save the page.

Leadership

Never Split the Difference

Chris Voss · 1st ed.

A former FBI hostage negotiator's field manual: mirror, label, ask calibrated questions, and never, ever split the difference.

MarketingSales

Influence

Robert Cialdini · 1st ed.

Reciprocity, commitment, social proof, authority, liking, scarcity, unity. Seven levers that move people to say yes — used well, or badly.

StrategyProduct

The Lean Startup

Eric Ries · 1st ed.

Stop building in the dark. Build the smallest thing that tests your riskiest assumption, measure honestly, then decide: pivot or persevere.

ProductUX Design

Sprint

Jake Knapp · 1st ed.

Five days: map, sketch, decide, prototype, test. Answer the big question with a real user's reaction instead of another week of debate.

StrategyMarketing

Crossing the Chasm

Geoffrey Moore · 1st ed.

The gap between early adopters and the mainstream market isn't a slope, it's a chasm — and most tech products fall straight into it.

Strategy

Blue Ocean Strategy

W. Chan Kim & Renée Mauborgne · 1st ed.

Stop fighting for share in a bloody red ocean. Create a blue one where the competition is irrelevant because it doesn't exist yet.

Leadership

Traction

Gino Wickman · 1st ed.

Great vision without traction is hallucination. Great traction without vision is aimless. Six components, one weekly rhythm, and your company stops repeating the same fights.

UX Design

The Design of Everyday Things

Don Norman · Rev. & expanded ed.

If a user can't figure out your product, that's not a user problem. It's a design problem -- and Norman gives you the vocabulary to prove it.

Sales

Predictable Revenue

Aaron Ross · 1st ed.

The outbound playbook that added $100M to Salesforce's recurring revenue -- built on one rule: never let the same person prospect and close.

Marketing

Made to Stick

Chip Heath & Dan Heath · 1st ed.

Once you know something, you can't imagine not knowing it -- which is exactly why your pitch isn't landing. Six traits fix that.

Leadership

Drive

Daniel Pink · 1st ed.

Carrots and sticks don't just fail to motivate creative work -- they actively make it worse. Pink shows what actually drives people, and it isn't the bonus.

MarketingSales

$100M Offers

Alex Hormozi · 1st ed.

The offer is the lever -- not the funnel, not the ad copy, not the sales script. Make it so good people feel stupid saying no.

MarketingProduct

Obviously Awesome

April Dunford · 1st ed.

Positioning isn't messaging. It's context -- and picking the wrong one means no amount of clever copy will save you.

Marketing

Contagious

Jonah Berger · 1st ed.

93% of word of mouth happens offline. Jonah Berger's STEPPS framework explains why people talk about some things and not others -- and how to engineer it.

Marketing

The 1-Page Marketing Plan

Allan Dib · 1st ed.

Marketing is not an event -- it's a process. Nine squares, one page, and a stranger becomes a raving fan.

Product

The Mom Test

Rob Fitzpatrick · 1st ed.

Everyone is lying to you about your idea -- not maliciously, because you're asking the wrong questions. Here's how to ask ones even your mom can't lie to.

Product

Inspired

Marty Cagan · 1st ed.

Feature factories ship a roadmap. Empowered teams solve a problem -- and Cagan lays out exactly what separates the two.

ProductUX Design

Lean UX

Jeff Gothelf & Josh Seiden · 1st ed.

The question isn't 'what should we design?' It's 'what do we need to learn?' Lean UX trades 40-page specs for hypotheses you can actually test.

Product

Continuous Discovery Habits

Teresa Torres · 1st ed.

One customer conversation a week, every week, by the whole trio -- Teresa Torres's argument that discovery is a habit, not a phase you finish before building.

UX Design

Microinteractions

Dan Saffer · 1st ed.

The love or hate of a product lives in a hundred tiny moments — the toggle, the loading spinner, the double-tap heart. This is how to design them on purpose.

Code Craft

Refactoring

Martin Fowler · 1st ed.

Bad code isn't a character flaw, it's what happens under deadline pressure. This is the disciplined, test-backed way to fix it one small step at a time — not a rewrite.

Architecture

Domain-Driven Design

Eric Evans · 1st ed.

Most systems don't fail technically — they fail because the code stopped matching how the business actually works. This is how you fix that, on purpose.

Systems

System Design Interview

Alex Xu · 1st ed.

Before you can defend a system design in an interview or a design review, you need to size it, break it into the right building blocks, and own the tradeoffs. This turns that into a repeatable method.

Systems

Release It!

Michael Nygard · 1st ed.

The code that passes QA is not the code that survives production. This is the field manual for what happens after launch.

Systems

High Performance Browser Networking

Ilya Grigorik · 1st ed.

Bandwidth isn't the bottleneck, latency is. This is the book that explains what actually happens between a click and a rendered pixel — and how to cut every unnecessary round trip.

ProcessStrategy

Getting Real, Rework & Shape Up

37signals (Jason Fried, David Heinemeier Hansson, Ryan Singer) · Getting Real (2006) · Rework (2010) · Shape Up (2019)

Three books, one philosophy: build less, say no by default, fix the time and flex the scope. 37signals' anti-bloat playbook for shipping opinionated software with a small team.

StrategySales

Monetizing Innovation

Madhavan Ramanujam & Georg Tacke · 1st ed.

72% of new products miss their revenue targets because price was an afterthought. This book says design the product around the price, not the other way around.

Growth

The Cold Start Problem

Andrew Chen · 1st ed.

A network product is worthless on day one — nobody's there yet. This is the playbook for going from zero users to an unstoppable network, one small network at a time.

Code Craft

Working Effectively with Legacy Code

Michael Feathers · 1st ed.

Legacy code isn't old code or ugly code — it's just code without tests. This is the field manual for changing it safely without a rewrite.

ProcessArchitecture

Team Topologies

Matthew Skelton & Manuel Pais · 1st ed.

Your org chart is your architecture diagram whether you like it or not. This is how to design team boundaries on purpose instead of letting Conway's Law design them for you.

Leadership

High Output Management

Andrew S. Grove · 1st ed.

A manager's output isn't what they do, it's what their team produces. Andy Grove's blueprint for finding the handful of high-leverage activities that actually move the needle.

GrowthStrategy

Lean Analytics

Alistair Croll & Benjamin Yoskovitz · 1st ed.

Startups don't die from lack of data, they die from lack of focus. This is how to find the one metric that actually matters right now and ignore the rest.

ProductStrategy

Escaping the Build Trap

Melissa Perri · 1st ed.

Shipping features isn't the same as creating value. A feature factory can ship every sprint and still be building the wrong thing.