Your landing page isn't underperforming because of bad luck. It's leaking conversions at specific, findable points — go find them.
About the book
Karl Blanks and Ben Jesson, founders of conversion agency Conversion Rate Experts, distill years of client work into a systematic method for auditing why visitors leave without converting. Rather than guessing at redesigns, the book pushes for mapping the funnel, cataloguing objections, and running evidence-based experiments instead of opinion-based ones. It's a field manual for the unglamorous, high-leverage work of figuring out exactly where and why people bounce.
Best used for
—Auditing a checkout or signup flow for friction points that are killing conversions
—Designing an A/B test hypothesis grounded in evidence instead of a hunch
—Building an objection-and-counter-objection list for a landing page
“This book is literal gold! Karl and Ben are CRO inventors and guys who understand marketing at a very high level.”
— Toni Marić, Goodreads
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