Stop chasing brand awareness. Start demanding a response. Direct-response marketing for owners who can't afford to guess.
About the book
Dan Kennedy's no-nonsense blueprint for small business owners without an ad-agency budget to burn on branding. Magnetic Marketing rejects generic advertising in favor of a system: a specific target market, an irresistible offer, and copy built to get a trackable response now, not someday. Blunt, unfashionable, and built for owners who need customers this month.
Best used for
—Writing an offer and headline built to generate an immediate, measurable response
—Building a direct-mail, funnel, or follow-up sequence for a local or service business
—Auditing marketing spend that produces impressions but no trackable ROI
“This is a solid, standard approach to marketing that touts itself as radically different.”
— Scott Wozniak, Goodreads
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