Once you know something, you can't imagine not knowing it -- which is exactly why your pitch isn't landing. Six traits fix that.
About the book
The Heath brothers name the single biggest barrier to being understood -- the Curse of Knowledge -- and give it an antidote: the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Sticky ideas aren't accidents; they're built by finding the one core message, making it concrete enough to picture, and wrapping it in a story instead of a bullet list. The book is less theory than a toolkit you run a message through before you ship it.
Best used for
—Cutting a pitch deck or homepage down to one Commander's Intent message
—Replacing abstract claims ('improve efficiency') with concrete, picturable ones
—Finding the real story behind a feature launch instead of listing what changed
“If you've asked somebody to remember three things, you've asked them to remember nothing.”
— Kevan, Goodreads
Install this skill
Run this command in your terminal. The skill will be available in all your Claude Code projects.