Shipping features isn't the same as creating value. A feature factory can ship every sprint and still be building the wrong thing.
About the book
Melissa Perri names the trap most product orgs fall into: measuring success by output (features shipped, roadmap items closed) instead of outcome (customer and business value actually created). Her fix runs from the individual product manager's role up through product strategy and a value-exchange model connecting customer problems to product to customer value to business value, operationalized through outcome-based roadmaps — Now/Next/Later bets with kill criteria — instead of a fixed feature list nobody's allowed to question.
Best used for
—Auditing a roadmap for whether it's a list of features or a set of outcomes with kill criteria
—Diagnosing whether an org is a feature factory before proposing a product strategy fix
—Evaluating a PRD or strategy doc against Perri's value-exchange model instead of a feature checklist
“The best book on product-management I've read so far, and one that I will recommend first to any product manager.”
— Mindaugas Mozūras, Goodreads
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