One customer conversation a week, every week, by the whole trio -- Teresa Torres's argument that discovery is a habit, not a phase you finish before building.
About the book
Teresa Torres builds continuous discovery around the Opportunity Solution Tree, a living diagram connecting a desired outcome to customer opportunities to candidate solutions to experiments, forcing teams to understand the opportunity space before jumping to solutions. She pairs it with story-based interview snapshots (ask about the last specific time something happened, never hypotheticals), assumption testing mapped by importance and evidence, and structured head-to-head opportunity comparison -- all held together by a weekly rhythm involving the full product trio, not just the PM.
Best used for
—Building an Opportunity Solution Tree to make the leap from outcome to opportunity to solution explicit
—Setting up a weekly customer-interview cadence with the full product trio instead of PM-only research
—Prioritizing opportunities through structured head-to-head comparison instead of independent scoring
“I love Teresa's approach because it's practical, action-oriented, and effective.”
— Aaron Briggs, Goodreads
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