Customers don't buy the best products. They buy the clearest message. Make the customer the hero, your brand the guide.
About the book
Donald Miller's SB7 framework borrows the story structure Hollywood has used for a century and applies it to brand messaging. The mistake most businesses make is casting themselves as the hero — StoryBrand flips it: the customer is the hero, the brand is the guide who hands them a plan, and every unclear sentence on a homepage is a customer walking away. If you confuse, you lose.
Best used for
—Rewriting a homepage or landing page so a visitor understands you in five seconds
—Building a one-liner: problem + solution + result
—Diagnosing why marketing collateral isn't converting despite a good product
“One of the best branding, messaging, and marketing books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective.”
— Chad, Goodreads
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